-To encourage and council clients on a range of professional and personal programs
-Identify, Clarify, and create a vision for what the client wants
-Create your best life now will help you with specific personal projects, goals, and transitions.
*Clarify and create a vision for what you want
*Use your coaches expertise to modify goals as needed
*Encourage self discovery and growth
*Nurture and invoke strategies and plan of action bases on goals, personality, and vision
*Foster accountability and increase productivity